Synenza
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Build business applications your teams actually use

We help organisations design, configure and improve Dynamics 365 solutions across Sales, Customer Service, Field Service, case management and Dataverse. Practical CRM and business application delivery, aligned to the way your teams work.

Dynamics 365 works best when it is designed around real business processes

Business Applications

Dynamics 365 can become the core platform for customer engagement, service delivery, field operations, case management and business process automation. But the value is only realised when the solution is designed around people, processes, data and the decisions teams need to make every day.

Synenza helps organisations implement and improve Dynamics 365 using a practical, architecture-led approach. We focus on clean configuration, usable forms, reliable data models, meaningful automation, secure integrations and adoption that supports business outcomes.

What we deliver

Built for the work — not for the deck.

CRM

Dynamics 365 CRM design

Design Dynamics 365 CRM solutions that support sales, service, relationship management, activity tracking, customer history and operational visibility.

Sales

Dynamics 365 Sales

Configure lead, opportunity, account and pipeline processes that help sales teams manage relationships, track progress and improve visibility across the customer lifecycle.

Service

Dynamics 365 Customer Service

Build customer service solutions for case management, queues, routing, SLAs, knowledge articles, service history and support team productivity.

Field

Dynamics 365 Field Service

Support field operations with work orders, scheduling, resources, assets, inspections, mobile experiences and connected service processes.

Platform

Dataverse and Power Platform integration

Use Dataverse, Power Automate, Power Apps and Power Pages to extend Dynamics 365 with workflows, apps, portals, approvals and connected business processes.

Modernisation

CRM modernisation and uplift

Review existing Dynamics 365 environments, improve configuration, reduce complexity, address technical debt and create a clearer path for future enhancements.

How we work

A measured, honest path from idea to production.

01

Understand

Review your current processes, users, data, systems, reporting needs and business goals before recommending a Dynamics 365 design.

02

Design

Define the right solution architecture across Dynamics 365, Dataverse, Power Platform, integrations, security roles and user experiences.

03

Deliver

Configure, customise, integrate and test the solution using practical delivery practices that keep the platform maintainable.

04

Enable

Support adoption with training, documentation, release planning, governance and continuous improvement recommendations.

Use Cases

Common business scenarios.

CRM and sales pipeline management

A Dynamics 365 Sales solution that helps teams manage leads, opportunities, accounts, activities, customer history and pipeline reporting in one place.

Customer service and case management

A Dynamics 365 Customer Service solution for managing cases, queues, SLAs, knowledge, escalations, communication history and service performance.

Field service operations

A Dynamics 365 Field Service solution that supports work orders, scheduling, technicians, assets, mobile users and service delivery workflows.

Outcomes you can defend

What good looks like.

  • A Dynamics 365 solution aligned to real business processes and user needs.
  • Improved visibility across customers, cases, opportunities, service activities and operational workflows.
  • A cleaner Dataverse data model that supports reporting, automation and future platform growth.
  • Connected processes across Dynamics 365, Power Platform, Microsoft 365 and other business systems.
  • Practical governance for security roles, environments, releases, integrations and platform changes.
  • A business application roadmap that supports continuous improvement rather than one-off implementation.
Frequently asked

The questions clients ask first.

What is Dynamics 365 used for?
Dynamics 365 is used to manage business processes such as sales, customer service, field service, case management, customer engagement, relationship management and operational workflows.
Can Synenza help with Dynamics 365 Customer Service?
Yes. Synenza can help design and configure Dynamics 365 Customer Service for case management, queues, routing, SLAs, knowledge articles, customer history and service team productivity.
Can Dynamics 365 be integrated with Power Platform?
Yes. Dynamics 365 is built on Dataverse and can be extended with Power Apps, Power Automate, Power Pages and Power BI to support workflows, apps, portals, reporting and business process automation.
Can Synenza improve an existing Dynamics 365 environment?
Yes. Synenza can review existing Dynamics 365 environments, identify configuration issues, simplify processes, improve data models, reduce technical debt and recommend a practical improvement roadmap.
Do you customise Dynamics 365 or stay out of the box?
We prefer configuration first and customisation where it adds clear value. The goal is to keep the platform usable, maintainable and aligned to business needs.
Can Dynamics 365 support field service teams?
Yes. Dynamics 365 Field Service can support work orders, scheduling, mobile technicians, assets, inspections, resource management and connected service operations.

Let's scope a first conversation.

Tell us what you're trying to do. We'll come back with a point of view, not a sales pitch.